Beyond brushing: Creating a world you'd want to return to.

The first DentalGO combined brushing reports, character responses and quizzes in a seven-day web experience. Having people use it for the first time gave us more to consider about how clear the screens were and what might make someone want to return.

In the iOS version now in development, I want to give more attention to the experience itself. Everyday activities such as brushing can lead to meeting and caring for characters, with those actions bringing changes to the world. We are imagining a seven-day story that makes people curious about what might come next.

Dental science is at the heart of DentalGO. Through quizzes, stories and other approaches, I want to create experiences that help people discover something new and connect it with their everyday lives. We are developing these experiences with both scientific accuracy and the enjoyment that makes people want to return in mind.

We do not yet know what changes this experience might bring to people's behaviour. That is why we are first taking care to give the experience itself a clear and thoughtful form.